Case Study · Cleaning

Swyft Cleans + Veyri Labs

How Veyri Labs built the complete website, AI chatbot, and CRM automation stack for Swyft Cleans — a Charleston-based cleaning company — and launched the entire thing live in 72 hours.

72 hrsTime to live
< 2 minLead response time
24/7AI coverage
1 platformReplacing 5 tools

The starting point

Swyft Cleans is a residential and move-out cleaning company serving the Charleston metro. Before working with Veyri Labs, the business was a duct-taped stack — a Wix site for the front door, a separate booking tool, a personal cell phone for the SMS inbox, and a Google Sheet tracking who was due for a recurring clean. Leads slipped through gaps every week.

What Veyri Labs built

Veyri Labs rebuilt the entire Swyft Cleans tech stack from the ground up as a single unified system. Everything runs inside one Veyri Labs platform — no separate tools, no integration glue.

  • Custom Veyri Labs-built website (mobile-first, service area pages)
  • 24/7 AI chatbot trained on Swyft Cleans' services and pricing
  • Online booking with Stripe deposit collection
  • Recurring customer tracking (weekly, bi-weekly, monthly)
  • Automatic quote follow-up sequences
  • Google review request automation post-job
  • Two-way SMS inbox (A2P 10DLC compliant)
  • Pipeline dashboard (new lead → quoted → booked → recurring)
  • Google Business Profile optimization

The AI chatbot

Swyft Cleans' chatbot was trained by Veyri Labs on the full service menu — standard, deep, move-out, Airbnb turnover — including square footage-based pricing ranges, service area, and availability. Within 60 seconds of a lead landing on the site, the bot collects job details, gives a ballpark quote, and books the appointment with a deposit on file via Stripe.

The key Veyri Labs detail: anything the bot can't confidently handle routes to the owner via SMS in under 30 seconds. No lead dies because the AI hit the edge of its training.

The automations

Veyri Labs shipped seven core automations on day one:

  • Instant SMS notification to owner on every new lead
  • 2-minute, 15-minute, 1-hour, and 24-hour quote follow-up sequence
  • Day-before and morning-of appointment reminders
  • Post-job Google review request (one-tap link)
  • Recurring-customer rebook automation (weekly / bi-weekly / monthly)
  • Lapsed-customer re-engagement at 60 and 120 days
  • Referral request 14 days after the first job

Early results

Within the first month of going live on Veyri Labs, Swyft Cleans moved average lead response time from hours to under two minutes, started booking jobs via the chatbot during off-hours, and had its first automated Google reviews hit the profile without the owner sending a single manual follow-up text.

The Swyft Cleans build is the blueprint Veyri Labs now uses for every cleaning company we onboard.

Want the same build for your business?

Veyri Labs ships this entire stack — website, AI chatbot, CRM, and automations — in 72 hours for cleaning companies, plumbers, HVAC, roofing, dental practices, and med spas.

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